Here’s 5 Bad SEO Practices
SEO techniques help the website to perform well on the search engine ranking. There are various SEO techniques for improving the ranking. SEO strategies are preferred by search engines as well as humans. Earlier, SEO techniques were mostly machine-based. But with the update of new Google algorithms, the search engine ranking depends on content quality and various other things. SEO will help to grow your website but some bad practices can kill the search engine rankings.
Paid backlinks
Backlinks are necessary for improving the ranking of websites on search engines. Top-quality backlinks provide authenticity to your site and help to get good ranking and traffic. But the backlinks must be good. There are lots of sites which are offering tons of backlinks to the user. Creating lots of backlinks for a site is very time-consuming. Instead of creating yourself, people pay for the backlinks. But most of those backlinks are not from the top sites. Verifying every backlink on the site is not easy. If your site is getting backlinks from poor sites then the ranking of your site will start dropping. In case, your site gets caught for buying backlinks then it may get de-indexed. So, instead of getting paid backlinks, you should get backlinks from top sites using guest blogging, etc.
Keyword Stuffing
Keyword stuffing is very bad for SEO. Your keyword ranking is vital for SEO but stuffing can cause you huge harm. Earlier, people often put lots of keywords on the content for ranking. But now keyword stuffing can kill the search engine rankings. Do not add any keyword mindlessly to the content. You must add the related keyword to the content. For small content (under 1000 words), you should only add one related keyword. For adding more keywords, write a bigger post. Check the appropriate keyword density for your blog or content. Instead of putting lots of keywords, focus on the content. Correctly insert the keyword with the correct post. Always focus on providing relevant content for the keyword. If the site or blog gets caught for keyword stuffing then it may get penalized.
Plagiarized or spun content
For every website, content is the most important entity. People often focus on SEO but forget about the content quality. If the content on your site is not good then no SEO technique will work. As a blogger, you have to write content on several topics. But anyone can’t have information on every topic. Writers read other blogs, pages to get the data. But many of them just copy and paste that data on their website. Adding plagiarized content on the site is not only wrong but also against Google policies. Never add any plagiarized content to your site. Some people spin the content to prevent plagiarism and add it to their website. The spun content makes it different for the search engine to find the result for a query. Adding the spin content will not only kill the website but also reduce the traffic. Even your regular visitors will decrease. If they can’t get quality content, they won’t return to your site. If you can’t write yourself then hire a content writer. Always write unique content for your site. Sometimes, the content still gets plagiarized even after writing them themselves. To prevent any plagiarism on the website, you should check the content. There are several plagiarism tools like QueText available for checking your content. Always check the content for its uniqueness and then add it to your site. With uniqueness, make sure the content is related to the topic and readable.
Excessive ads
While watching a drama on TV or a video on YouTube, nobody likes ads. 15 seconds seems like forever; the same goes for your blogs. People add blogs to their websites to monetize them. You can earn lots of money by monetizing the website. There are lots of sites that are fully based on ad monetizing purposes. But you must limit the ads on your site. Adding lots of ads on a page makes it bad. Your visitor can’t read the content properly as the ads keep appearing after every paragraph. Too many ads on the site may decrease the traffic on your site. You can get money from ads only when you have a visitor. To prevent traffic loss, you should add the ads on the site optimizing. Put ads where the user won’t face issues while reading the blog. Create a good balance between posts and ads on your site.
Invisible Text
Some people use the invisible text on their sites to cover things such as keywords, links, or some text. You can easily create the invisible text by adding the content in the same color as the background. Some people also add the invisible text by hiding it behind the images. The invisible text is mainly used for adding excessive keywords. Using this text, you can make it invisible to the readers. This text is often added to manipulate the ranking. But this invisible text is against Google’s guidelines and can cause you the penalty. Using invisible text is not a good SEO practice at all. Instead of adding invisible text to your site, you should write good content for your website. Add advantages text which is good for the readers as well as the search spiders.
Some other SEO techniques which negatively affects the search ranking
Spam Comments
Spam comments are the comments on the page that are not related to the post or have unrelated links. This is a common method for getting a backlink on the site. But these low-quality links on your site can cause a huge loss to the website ranking. Sometimes these links are also placed by the bots. You must avoid these links on your site. Filter the comments on your site.
Doorway Pages
Doorway pages are a black hat SEO technique to fool the search engine. When anyone clicks on the page, it immediately redirects to another page. This method is used for increasing the traffic on unrelated pages. Doorway pages may get more views on some pages but decrease the page experience. Poor page experience will result in poor ranking.